2016 Christmas Fundraising Campaign


This Christmas Season… Consider creating your own ripple in our watershed!

As beautiful white snow begins to blanket Central Alberta, we are entering a season of giving, of family, and of reflection for our goals in the New Year.  It’s a time to reconnect with all nature, to appreciate the calmness of the new snow, and to value the gifts of a safe, secure home.

Here at the Red Deer River Watershed Alliance our work helps to ensure our watershed remains healthy and safe. We work to bridge those gaps that exist between people and water, between land use decisions and water issues, between the planned and the actual. Over the past 10 years we have acted as a forum for community members to learn, discuss watershed issues, and find ways forward. And now, at Christmas we would love you to create your own ripple in our watershed.

Our target this year is to raise $8,000 which will go towards our costs of running:

  • A Winter Lake Day on Gull Lake on January 28, with Alberta Lake Management Society
  • A Youth Engagement Event attracting around 200 young people in one day to learn a whole range of watershed issues
  • “Watermarks: Cultivating a love of place and community through water”; A family orientated Canada 150 Event on Earth Day- April 22, and
  • The launch of a community engagement program looking at land use in the watershed

This year our work has focused on four key areas:

  • Watershed Planning: We reached a major milestone in our planning efforts through the release of Blueprint: An Integrated Watershed Management Plan for the Red Deer River Watershed (Phase One, Water Quality). A decision support tool, with a focus on maintaining and improving water quality, Blueprint covers topics including lake management, water literacy, groundwater monitoring, and source water protection, among others.

  • Outreach, Education, and Stewardship: In 2015-16, we engaged over 2,300 students in grades K-12 through curriculum-based environment education programs, reached over 730 young people through summer camps, and built a relationship with local colleges to deliver post-secondary content and provide volunteer opportunities for students.

  • Innovation and Action: In early 2015, the RDRWA launched Project Blue Thumb, Canada’s first “social innovation lab” aimed at improving water quality and watershed health. We also run “X-Stream Science” an innovative citizen science program to get groups engaged in local environmental issues.

  • Connecting to Our Communities: We frequently host events aimed at engaging the heads, hands, and hearts of our community members. In 2016 we organized a bus tour of the headwaters, we had “tea at the confluence” with Saskatchewan partners, we ran two guided hikes, two public forums, ran a lakes project with the Alberta Lake Management Society and attended a number of other events.

As the year comes to an end, I’m writing to invite you to make a donation in 2016 to help ensure that we can continue to provide this quality programming

ATB, through ATB Cares will add 15% to any donation up to $1,000 so please use this link...

ATB Cares
ATB Financial has put up $100,000 to match 15% of all donations to Alberta charities through ATBCares.com up to a maximum of $1000 in matching per donation.

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Together we can create ripples in the water for future generations.

I hope you and your families are able to get out and enjoy our watershed during this festive season,

Jeff Hanger
Executive Director
Red Deer River Watershed Alliance
on behalf the Board, staff and volunteers of the RDRWA

Christmas Moon

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